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Author: Meldrum and McDonald Publisher: Macmillan Business
The Professional Practice for Consultants ebook is great place to start if you are considering becoming a consultant. The ebook covers everything that you would need to consider when…
Author: Eyre and Pettinger Publisher: Palgrave Master Series Pages: 293 The book is a fully comprehensive introduction to the principles and practice of management. This edition incorporates the latest…
Part 1 The Consumer in Context – People as Consumers – Market Segmentation – New Products and Innovations Part 2 The Individual Perspective – Perception – Personality – Learning…